About Libby Andrews, inventor of Share on Facebook 
Yoga Stick-e® Socks… for that Barefoot Feeling!
In 1994, Libby Andrews received her MBA at the University of Chicago, Graduate School of Business. After graduating, Libby continued to pursue a career in sales and sales management in technology for another 8 years before switching careers to full-time homemaker and mother.
Libby Andrews started Libby’s Luxuries LLC in September of 2003. At the time, Libby’s children were 1, 2, and 3 years of age. Libby developed a profitable business of custom made leather and exotic skin handbags and jewelry that was carried in upscale stores across the Midwest. During this time, she also patented Yoga Stick-e® Socks… for that Barefoot Feeling!
As an active participant in a wide variety of sports including triathlons, tennis, rock climbing, sailing, weight lifting, and in-line skating, Yoga was a natural addition to round out her athletic endeavors.
In 2004, the inspiration for Yoga Stick-e® Socks… for that Barefoot Feeling! came from Libby's concern over the cleanliness of the health club floor, mats and equipment. Additionally, the inability for feet to “stick” when they are sweating was another challenge during Yoga classes. Libby observed that as many as 40% of the participants in the Yoga classes she attended were wearing socks.
In 2006, Libby Andrews received a patent for Yoga Sticky Socks, U.S. patent #7107626. In 2007, Libby received the trademark for Stick-e® .
Yoga Stick-e® Socks…for that Barefoot Feeling! is now carried by retailers and distributors worldwide. They are regularly featured in editorial and television spots including NBC, Fit Yoga, Fitness Magazine, Better Homes and Gardens, Envy, HealthWise and others.
A highlight for Yoga Stick-e® Socks was becoming a finalist in ISPO BrandNew. ISPO is the world’s largest sporting goods tradeshow held in Munich, Germany. BrandNew is the competition looking for new innovative sporting goods. There were 265 entrants from 26 different countries. Yoga Stick-e® Socks were 1 of 11 finalists and received a tradeshow booth in the ISPO Winter '08 BrandNew Pavilion in Munich.
In June of 2008, Biz-OverTM honored Libby along with 10 other Chicago entrepreneurial women for being unique, successful and style savvy women in business.
In September of 2008, Libby's Luxuries LLC changed its name to Stick-e® Brands to better reflect the business. An entire line of non-slip Yoga accessories designed to solve slippery problems with innovative Stick-e® solutions was also launched.
In 2009, Libby began using her own image on packaging for the new products as well as marketing materials. Additionally, in 2009 Libby expands her line with an innovative, patent pending product, the Yoga Stick-e® Wrist SaverTM!
Libby is often a guest speaker at entrepreneurial luncheons and seminars. Follow Libby's blog by clicking on "Subscribe Now" in the box at the top of this page!
